If your not familiar with the idea of church planting, well, I'm probably not the best person to explain it to you. So I defer you to the explanation found here. Any one with thoughts, explanations, and/or opinions feel free to comment or add context.
Here's a video interview with a bit more detail on the SLC church plant that we will be a part of.
And here's a rough website where thoughts, ideas, and details from lots of different folks are beginning to take shape.